The Story Behind the Experience
Throughout my career, I have maintained a steadfast commitment to resolving complex challenges, improving operational effectiveness, and enabling organizations to achieve sustainable success through technology, collaboration, and operational excellence.

My Professional Journey
With more than 20 years of experience aligning business operations with enterprise technology, I specialize in translating complex business needs into clear requirements, reliable software solutions, practical documentation, and effective training. My approach accounts for the interconnected effects of workflows, business decisions, and system changes on the personnel responsible for daily operations, ensuring that each initiative is grounded in operational realities.
My career began in operational leadership, where I managed properties, strengthened operating controls, led recovery initiatives, and trained and certified managers across multiple locations and states. In recognition of these contributions, I received the General Manager of the Year and General Manager of the Region honors in 2010. This operational foundation enables me to identify underlying business challenges, assess their organizational implications, and determine whether proposed solutions will perform effectively in day-to-day operations.
At G6 Hospitality, I progressed into business analysis, product ownership, and enterprise technology delivery. I held a key cross-functional role in the nationwide HotelKey PMS deployment and supported the modernization of reservation, revenue management, and distribution systems. My responsibilities included requirements definition, testing, defect validation, documentation, training, deployment readiness, go-live support, and post-implementation stabilization. The HotelKey implementation team was recognized as G6 Hospitality’s 2018 Team of the Year.
At HotelKey, I served as a TenantKey subject matter expert and functional liaison between client stakeholders and product, development, quality assurance, and enablement teams. I evaluated workflows, identified functional gaps, tested critical capabilities, verified defect resolutions, and translated system functionality into clear operational guidance. I also developed the core TenantKey training and enablement library, equipping trainers and end users with practical resources to support successful implementation and sustained adoption.
I bridge business objectives, technical requirements, and the end-user experience. Through structured analysis, I identify root causes, translate stakeholder feedback into actionable requirements, and manage issues through resolution. Whether refining a backlog, validating a release, documenting a workflow, or delivering training on a new process, my focus remains consistent: enabling organizations to implement solutions that users understand, adopt, and apply with confidence. I quickly develop proficiency in new products and processes and apply these capabilities effectively across industries and technology environments.
"The best technology solutions are built through collaboration, clarity, and trust."
— William H. Riddley

Transforming Operational Expertise into Technology Solutions
My approach to technology is grounded in extensive, hands-on experience in business operations. I have directed property operations and financial performance, led recovery initiatives, trained and certified managers, and supported a regional portfolio of 161 properties. This experience enables me to evaluate how system changes affect revenue, operational controls, compliance, service delivery, and the teams responsible for daily execution.
I apply this operational expertise to business analysis and product ownership. I assess workflows, identify process gaps, define and refine requirements, and translate business needs into actionable user stories and acceptance criteria. Through direct collaboration with property teams, managers, franchise operators, and corporate stakeholders, I align individual user needs with broader business objectives and ensure technical teams understand both the required changes and their strategic purpose.
My experience includes testing, implementation, and user adoption. I develop test plans and scenarios, validate business workflows, document defects, verify resolutions, and support release and deployment readiness. In addition, I create standard operating procedures, user guides, job aids, and training materials that demonstrate how software supports operational requirements. From pilot locations through go-live and stabilization, I prepare teams for change and address issues essential to successful implementation.
I bring the perspective of both an operational leader and a business-to-technology liaison. I understand the importance of maintaining service standards, protecting financial controls, and preserving team productivity throughout system implementation. Whether evaluating requirements, testing functionality, investigating issues, or training users, I maintain a clear focus on business objectives and the end-user experience. My goal is to support organizations in implementing technology solutions that deliver measurable improvements in operational effectiveness.

Delivering Technology That Makes a Difference
I help organizations achieve measurable value from enterprise technology through the strategic alignment of business requirements, software quality, and user readiness. My expertise includes business analysis, product ownership, quality assurance, documentation, and training. I support teams in establishing solution objectives, validating system performance, and preparing the individuals responsible for operating and supporting technology solutions.
I evaluate software against business workflows, documented requirements, and acceptance criteria. Through functional testing, user acceptance testing (UAT), regression testing, and defect validation, I enable teams to identify issues and assess their operational impact. I document findings with precise reproduction steps, expected and actual results, and supporting evidence, allowing developers and stakeholders to make well-informed decisions. My quality assurance experience also supports release readiness, production validation, and post-implementation stabilization.
I translate complex system functionality into clear, practical, and actionable guidance. I develop standard operating procedures (SOPs), user guides, job aids, knowledge-base content, and training materials that connect system capabilities to day-to-day responsibilities. Through webinars, demonstrations, and train-the-trainer sessions, I prepare users to adopt new processes, enable instructors to deliver effective training, and equip support teams with consistent resources for resolving questions and issues.
I work collaboratively with business stakeholders, developers, quality assurance teams, trainers, and end users to ensure decisions remain aligned with business priorities. I assess feedback, investigate recurring issues, and identify opportunities to improve workflows, documentation, training, and the overall user experience. I develop subject-matter expertise in new products and processes efficiently and communicate that knowledge effectively across teams. The value I deliver is disciplined execution: guiding teams from problem definition through implementation, ongoing support, and confident solution adoption.
"Great technology isn't measured by the software itself—it's measured by the people it empowers."
— William H. Riddley
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